1. Pizza Power Play

Two pizza juggernauts expand their empires as a hungry new contender turns the fight into a three-way race to become America’s biggest pizza chain.

2. Cereal Killers

Rival cereal giants race to invent the next must-have bowl, sparking a sugary arms race of mascots, crunch, candy, and the first ever chocolate cereal.

3. The Birth of Bubblegum

A struggling candy maker’s botched experiment leads to the world’s first bubble gum, its distinctive color, and a decades-long bubble gum war fueled by colorful mascots, comic strips, baseball cards, and novelty flavors — transforming gum into a pop culture.

4. Drive-Thru Burger Revolution

Three burger operators race to serve a new generation on wheels, and a primitive intercom and sliding window evolve into the drive-thru — revolutionizing fast food and kicking off an industry arms race.

6. Clash of the Cookie Giants

A century ago, the cookie industry didn't exist, until a wave of innovators turn it into a $15 billion powerhouse.

7. Cheesecake Chronicles

A struggling cheesemaker, a New York restauranteur, a small-time baker, and a determined mother-son duo transform a humble cheese pie into a decadent American dessert--turning cheesecake into a grocery staple and the star of a restaurant empire.

8. Rice to Riches

A keen-eyed immigrant, a candy mogul, and two pasta-making brothers reinvent rice for America’s kitchens by making it faster, easier, and impossible to resist.

9. Burgers, Burritos, & the Battle for Fast Food

An upstart chain innovates iconic menu items and fast food staples including a value menu and free refills, while fending off a new competitor to bring Mexican inspired fast food to the masses.

10. Icons of Ice Cream

From the first ice cream bar in history, to the invention of classic flavors, a century of bold innovators transforms ice cream from a rare indulgence into a $100 billion American powerhouse.